Au détour d'un article sur les ventes de Lexus en Chine, excellentes, Lexus Enthousiast rapporte que Lexus prépare une nouvelle stratégie pour 2017 :
Lexus is about to roll out a refreshed brand strategy in 2017, in which it will lead the world through a unique operational principle and a highly attractive product lineup, Tetsuya said.
“The Lexus brand will enter a completely new chapter next year, not only in China but also in the rest of the world, with its designs undergoing tremendous changes. As a luxury brand from the East, Lexus has unique charm and appeal, and the essence of the brand is balance.”
Strong Sales Growth for Lexus in China | Lexus Enthusiast
Je ne sais pas ce qu'ils nous préparent, mais ça a l'air d'être important... Nouveau chapitre pour la marque, importants changements dans le design.
A suivre !
Lexus is about to roll out a refreshed brand strategy in 2017, in which it will lead the world through a unique operational principle and a highly attractive product lineup, Tetsuya said.
“The Lexus brand will enter a completely new chapter next year, not only in China but also in the rest of the world, with its designs undergoing tremendous changes. As a luxury brand from the East, Lexus has unique charm and appeal, and the essence of the brand is balance.”
Strong Sales Growth for Lexus in China | Lexus Enthusiast
Je ne sais pas ce qu'ils nous préparent, mais ça a l'air d'être important... Nouveau chapitre pour la marque, importants changements dans le design.
A suivre !